Why Google Business Profiles Matter for Apartments.

When it comes to marketing apartment communities, one of the most powerful and often overlooked platforms is one your prospects are already using every day: Google.

Your Google Business Profile Is the New Digital Curb Appeal

Before a renter ever steps foot on your property, chances are they’ve already “toured” you online — and that journey almost always starts with a Google search.

In fact:

  • 97% of consumers search online for a local business

  • 86% use Google Maps to find them

  • Google holds over 90% of global search engine market share

This means your Google Business Profile (GBP) is likely the first impression renters will have of your community.

From photos, reviews, and operating hours to Q&As, posts, and property updates, GBP is a powerful snapshot of what your community has to offer.

Google Prioritizes Profiles That Are Active and Accurate

Google rewards real-world activity. The more consistently you update your profile, respond to reviews, and engage with your audience, the more likely you are to show up in local search results, including the highly coveted Local Pack.

The Local Pack is the box of top 3 local results that appears prominently on Google Search and Maps when someone looks for something like “apartments near me.” It is distinctly separate from the remaining organic search results. These listings are chosen based on relevance, proximity, and, critically, profile activity and completeness.

That means if your Google Business Profile is active, optimized, and regularly updated, you’re far more likely to land in that top 3. You’re only up against your true local competition here — the properties nearby. If your GBP is active, optimized, and regularly updated, you can earn a top spot and drive more calls, website visits, and walk-ins. However, managing one profile, let alone dozens across a portfolio, is a time-consuming and manual process for already busy property and marketing teams.

That’s Where PostEngine Comes In

PostEngine Software for Google Business Profiles is designed for multifamily portfolios to make GBP management scalable, efficient, and effective.

With PostEngine’s self-serve web app, you can:

  • 💬 Auto-respond to reviews with custom templates and time-delay options

  • 📸 Schedule and publish posts (updates, events, promotions) across all your listings

  • 🕒 Update property hours in bulk — both regular and holiday

  • 🛡️ Lock key info (like address, phone number, and CTAs) to protect listings from unwanted changes

  • 📊 Track performance across all properties with roll-up reports, comparisons, and 18+ months of data

  • 🔗 Embed reviews on your site with customizable widgets and QR codes

PostEngine automates your most critical GBP tasks so your teams can focus on what they do best: leasing.

Ready to Take Control of Your Google Presence?

PostEngine makes it easy to manage, measure and optimize your GBP listings.

Plans start at just $30/property/month.
Want to see it in action? Book a quick demo

Or, reach out below to learn more or get started!

Joanne Chen